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Google Fast Flip Relies On Behavior To Serve Content, Ads
Tuesday, September 15 2009 Google Labs released Google Fast Flip this week in hopes of speeding the way readers read online, but some advertising executives believe it could offer incentives to bring in more advertising revenue, too. Similar to a print magazine, the "experiment" lets people browse sequentially through bundles of recent news, headlines and popular topics, as well as feeds from individual top publishers.While some believe it could create new ad placements and formats to shake up the online ad industry just a tad bit more, Larry Bak, principal and executive creative director at Elevate Studios, says Fast Flip brings back the familiar feel of scanning the magazine rack at a bookstore.
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