Tough Guys Go Digital
Elevate Studios provided strategy, user experience and creative direction to the Milwaukee Tool website and email marketing program.Our overarching goals in this information rich website were to streamline usability, reduce clicks, bring the product front and center and allow the user access to product and spec information much easier. Additionally, with product not sold directly on the site itself, it was imperative that the site gave the consumer quick access to both online and brick-and-mortar retailers.
Product pages feature a side-by-side comparison tool, an image and video gallery, related product information and the ability to share the page with fellow consumers.
The Elevate team listened to our e-marketing objectives and produced powerful results. Each campaign achieved above average open and click through rates. The designs were memorable, creative and effective; the most any company can expect from an interactive design company. The Milwaukee e-business team will be forever thankful to their contributions in our success.
Vickie Chiappetti,
E-Marketing Project Manager
Milwaukee Electric Tool
