Leading the Way
In 2007, GPS electronics was the fastest growing category in the consumer electronics industry in the U.S. NAVIGON, Europe’s leading provider of navigation products, understood this growth and identified the U.S. as a key market in which to introduce their brand.Elevate Studios was chosen to develop a strategic interactive campaign focused on driving sales. Three devices, the NAVIGON 7100, 5100, and 2100, were introduced to the market for the holiday season. Recognizing how critical the online efforts are in the overall marketing strategy, Elevate Studios and Fuor Digital, developed a cohesive online advertising campaign utilizing search engine marketing, banner executions, rich media executions, and online promotions, which also integrated with traditional marketing efforts.
Results
In 2007 and 2008, NAVIGON achieved unprecedented results including:
Fifth-place in US market share
Top Five GPS seller for both units and revenue in the US
The fastest growing GPS company in the US
