Pureology

Lather. Rinse. Repeat.

Elevate developed a hybrid site for Pureology, a L'OREAL sulfate-free haircare line, for both their consumer and professional stylist communities.

The consumer-focused site, Pureology.com, features a dynamic hair profile/product recommendation tool. Additionally, the site displays which products are most favored among notable stylists and lets consumers provide their own ratings and testimonials.

The Pureology.com site for professional includes business-building tools and educational components for retaining Pureology products in a professional salon environment while building confidence in recommending the product to clientele. Additionally, the Pureology.com site for professionals incorporates a community section where professionals can engage in industry dialogue.