Do You Shades EQ?
Elevate partnered with Redken Fifth Ave NYC to design and develop a microsite celebrating the 20th anniversary of the Redken Shades EQ professional line of hair coloring products. The site was both a celebration as well as a recognition and tribute to the loyal stylist community for their dedication to the brand.Stylists could create accounts and enter video testimonials (and in some cases self-made music videos) about why they loved Redken Shades EQ. The winner, chosen by popular vote, won a trip to fashion week in NYC. Elevate worked closely with the Redken marketing team to create a technically-advanced, video-enabled social networking site which included a sophisticated back-end video content management tool. The site also included product information, color formulas and video interviews of famed Redken stylists rallying behind this popular professional line.
