Blog Category: Consumers
5 Ways to Avoid Common Purchase Barriers on Your Ecommerce Site
Are your customers getting the most out of your site? Here are five tips to create a more user-friendly experience and help increase conversion rates.
Nostalgia Marketing: To Millennials and Beyond!
We focus on how marketers are finding success with Millennials through nostalgia play.
Do You Know Who Gen Z Is? You Should.
Today’s teenagers make up one quarter of the U.S. population, and they’re the consumers that brands need to invest in now.
Ethical Consumerism & Ecommerce: The Perfect Pair
Is it true that we can’t shop our way to a better world? Find out about the rise of ethical consumerism and how digital spaces provide a positive platform.
Runway Fashion in a Data-Driven World
We take a look at the key elements (spoiler alert: data) that impact what we are able to purchase at retailers as trends make their way from the runway.
New York Fashion Week and Connected Consumers
How does style debut to the connected consumer? We discuss New York Fashion Week and its evolution in form, function, and the ability to buy now.