Blog Category: Consumers
5 Ways to Avoid Common Purchase Barriers on Your Ecommerce Site
Are your customers getting the most out of your site? Here are five tips to create a more user-friendly experience and help increase conversion rates.
Nostalgia Marketing: To Millennials and Beyond!
We focus on how marketers are finding success with Millennials through nostalgia play.
Do You Know Who Gen Z Is? You Should.
Today’s teenagers make up one quarter of the U.S. population, and they’re the consumers that brands need to invest in now.
Let’s Talk about Femvertising
Woman-positive advertising is a good sign for the world we live in. But “femvertising” isn’t enough. How can the digital commerce world catch up?
Ethical Consumerism & Ecommerce: The Perfect Pair
Is it true that we can’t shop our way to a better world? Find out about the rise of ethical consumerism and how digital spaces provide a positive platform.
Runway Fashion in a Data-Driven World
We take a look at the key elements (spoiler alert: data) that impact what we are able to purchase at retailers as trends make their way from the runway.