Blog Category: Consumers
Going Colorblind: An Experiment in Empathy and Accessibility
With the help of a browser add-on, we gain insight into the difficulties that colorblind web users face and how to design with accessibility in mind.
Using Data to Create Contextualized Digital Experiences
We take a look at a few examples of leading companies using data to create successful contextualized experiences for users on the move.
Brands Expand the Unexpected
Brands are creating real-life surprises to captivate and engage their customers. Expanding these live experiences into meaningful digital ones is key.
Personalized Content Wins Millennial Wallets
As Millennials steadily become more removed from traditional advertising, one of the best ways to win their hearts is to deliver personalized content.
Reaching Users in a Multi-Device World
It’s easy to make assumptions about online shoppers. We take a look at users, their devices, and the online experiences that connect them.