Skip to main content
Santa Claus in an old-timey swimsuit and a pool inner tube.

Ecommerce Holiday PrepPlan Ahead. Way Ahead.

By Elevate

September 26, 2018


The winter holidays are still three months away, but here at Elevate we’ve been in the spirit for a while. This summer we launched our Holidays in July campaign to remind current and prospective clients that the busiest time of the year for ecommerce is fast approaching. Last year Cyber Monday sales outpaced those on Black Friday by more than $1.5 billion and overall holiday ecommerce sales growth is expected to reach over 15% this year. It’s more important than ever for retailers to ensure their sites are up to par and ready to convert. Elevate outlined eight milestones for retailers to keep in mind when preparing for the holiday season:

  1. Identify Your Goals
  2. Identify Site Improvement Opportunities
  3. Create a Holiday Landing Page Strategy
  4. Launch Your Pre-Holiday Site Optimizations
  5. Begin A/B Testing
  6. Finalize Your Holiday Marketing Plan
  7. Launch Your Final Holiday Site Optimizations
  8. Prepare for High Traffic Surges

While each milestone includes its own set of tasks, the high-level overview illustrates the fact that retailers need to identify their business goals for the season, understand what pain points exist that could hinder those goals, optimize, and adjust as necessary. We piggybacked off the familiar Holiday in July” theme for this campaign not just because it allowed us to use fun images of Santa in a swimsuit, but to highlight the most important (and often overlooked) issue for ecommerce holiday planning: it takes time. Planning needs to start months in advance!

Changing a website’s UI and UX can be a big undertaking, but the massive impact of these changes is often overlooked for holiday optimizations. It’s important to analyze, test, and get it right before holiday shoppers swarm sites in order to ensure the best season possible. With sales on the line and conversion ROI meaning more that ever, ecommerce retailers need to get the holidays right. Optimizing is usually more than just a graphic or copy adjustment, so allocating multiple months to land on the perfect version of a site is recommended for all ecommerce retailers.

Although it’s almost October, it’s not too late to get started for the season — we don’t want your commerce site getting coal this year!

Related Posts

Bender 0517 meta orig

Highlight Reel: A Look Back at Shoptalk 2017

Shoptalk has clearly become one of the hottest conferences in commerce. In this post, we highlight some of 2017’s most memorable moments.

Schraeder 0618 meta orig

Mary Meeker’s Internet Trends 2018: Digital Commerce Takeaways

In case you haven’t had time to review all 294 slides of Mary Meeker’s 2018 Report, we highlight the top five digital commerce takeaways.