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Champion Life Case Story

Authentic Streetwear Meets Self-Expression

This authentic streetwear boutique experience caters to a loyal niche audience of this classic brand.

A man wearing a Champion hoodie and Champion jacket.

Client

Champion

Industry

Apparel

Services

  • User Research
  • UX Design
  • UI Design
  • Visual Design
  • User Testing

Project Approach

How does one motivate young, trend-setting consumers? Design a brand experience that encourages exploration of an exclusive fashion collection on the devices they use most.

Exclusivity and self-expression motivate the streetwear consumer. They connect with authentic brands that offer unique styles that are not mass produced. This valuable feedback informed design iterations and the end result was an experience that reflected the Champion LIFE brand and resonated with this millennial consumer.

Elevate’s design team used interactive prototypes and tested them in the field with real users to drive the most successful design solution. The shoppable lookbook made up of time-released collections resulted in several product lines selling out in days after release.

Champion Life homepage on desktop.
Champion Life product listing page on tablet.
Expanded version of the Champion Life desktop website.
Champion Life mobile homepage.
Champion Life product description page on the mobile.

“Elevate’s design for Champion LIFE was fresh, and the insights they uncovered about the streetwear consumer shaped the strategy behind the experience. They are just damn good at what they do.”

ANDREW VERGA, SENIOR MANAGER
DIRECT CUSTOM APPAREL AT HANESBRANDS INC.

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