Building Consumer
Confidence, Beautifully
INDUSTRY
- Apparel
SERVICES
- User Research
- Branding
- UX Design
- Visual Design
The Challenge
Hanes set out to re-energize their classic legwear brands to reach a younger consumer. After gathering insights through shopper surveys and research, Elevate found this consumer craving individuality and shopping for legwear with an event or outfit in mind.
increase year-over-year in legwear sales
Our Solution
Our content-focused experience inspired users with a variety of looks appropriate for a specific season or special occasion.
The modular, yet custom layouts allowed the content to be quickly updated with new seasonal colors and textures. A mobile-first approach would ensure the most impact for this digitally-focused consumer as they frequently research products while shopping in a traditional retail setting.
“Working with Elevate was a study in how a great agency should operate. Elevate is always strategic in their approach, artistic in their execution, and on time with their deliverables. With Elevate, you always know you’re working with a true partner.”
DAVID WAINER
SENIOR ANALYST DIGITAL MARKETING AT HANESBRANDS INC.
SENIOR ANALYST DIGITAL MARKETING AT HANESBRANDS INC.