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Hanes Case Story

Building a Brand.
Building a Business.

A new e-commerce business was brought to life within the Hanes ecosystem, offering custom apparel design.

A man and a woman on a motorcyle next to a green garage door.






  • Market Research
  • Mobile Strategy
  • Technical Strategy
  • Information Architecture
  • Content Strategy
  • UX Design
  • UI Design
  • Visual Design
  • Copywriting
  • User Testing
  • Front-End Development
  • Ecommerce Platform Integration
  • Accessibility Assessment
  • QA/UAT Testing
  • Email Strategy

Project Approach

Turning Big Ideas into a Reality

Our multi-disciplined project team worked with the Hanes business, marketing, and technology teams plus all external partners from day one — a true integrated team at the enterprise level.

We represented the user and contributed e-commerce expertise throughout an intensive discovery process that began with numerous stakeholder workshops. Business, marketing, and technology project requirements were established to help guide the project forward.

Our project management team then took an agile approach working alongside four key stakeholder groups to create a sprint plan. We worked through 20 two-week sprints to complete the UX design, visual design, UI design, and front-end development for the project.

HanesInk homepage on tablet.
HanesInk product description page on tablet.

“Working with Elevate on the HanesInk business launch was a study in how a great agency should operate. Elevate is always strategic in their approach, artistic in their execution, and on time with their deliverables. Most importantly — with Elevate, you always know you’re working with a true partner.”


HanesInk logo
HanesInk Hans icon.
HanesInk homepage on mobile.
HanesInk campus wear page on mobile.
Hanes Ink graphic t-shirt.
A group of young adults wearing Hanes apparel.

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