Barefoot Luxury,
Digital Style
INDUSTRY
- Furniture
SERVICES
- Customer/Audience Research
- Content Strategy
- Digital Strategy
- User Experience
- Visual Design
- Website Development
The Challenge
High-end custom outdoor furniture manufacturer, Lane Venture, had a unique set of challenges since they don’t sell product online. The flagship site needed to be a source of inspiration, educating consumers and interior designers of their customizable products and driving them to a dealer to place their order.
This “clicks to bricks” approach was made more difficult by an outdated platform that limited e-marketing opportunities.
increase in organic site traffic
increase in dealer inquiries
Our Solution
Elevate tapped into the brand’s century-old heritage for a visually-rich interactive presentation of product collections while giving visitors the ability to create customized information “tear-sheets” to help facilitate in-store orders.
