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Lane Venture Case Story

Barefoot Luxury, Digital Style

The ultimate source of inspiration for architects, designers, and homeowners.

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Lane Venture




User Research
Content Strategy
Digital Strategy
UX Design
Visual Design
Front-end Development

Project Approach

High-end custom outdoor furniture manufacturer, Lane Venture, had a unique set of challenges since they don’t sell product online. The flagship site needed to be a source of inspiration, educating consumers and interior designers of their customizable products and driving them to a dealer to place their order.

This clicks to bricks” approach was made more difficult by an outdated platform that limited e-marketing opportunities. Elevate tapped into the brand’s century-old heritage for a visually-rich interactive presentation of product collections while giving visitors the ability to create customized information tear-sheets” to help facilitate in-store orders.

Since the relaunch, the Client observed a 400% increase in organic site traffic.

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