Macadamia Professional Case Story
Small Changes, Big Results, Bigger Revenue
A two-week sprint to identify, design, and test site enhancements to improve conversions and increase revenue.
- UX Audit
- Performance Audit
- Visual Design
- A/B Testing
Growing Revenue to Fund Larger Initiatives
With sales flatlining, Macadamia Professional Haircare was looking for a way to quickly jumpstart revenue from its e-commerce website.
Elevate conducted a comprehensive site-wide user-experience and performance audit to help identify immediate opportunities for increased conversions. We identified a number of pain points in the purchase flow which were preventing customers from adding products to their carts and finishing their purchases.
We recommended seemingly small changes which when A/B tested resulted in significant lift in conversions. Additional optimizations to the site’s load time further increased ROI.
Site-wide conversions improved dramatically almost immediately.
percent increase in revenue in under 2 months
percent increase in purchase conversion rate in under 2 months