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Macadamia Professional Case Story

Small Changes, Big Results, Bigger Revenue

A two-week sprint to identify, design, and test site enhancements to improve conversions and increase revenue.

A woman with straight, shiny blonde hair sitting near a pool.

Client

Macadamia Professional

Industry

Haircare

Services

  • UX Audit
  • Performance Audit
  • Visual Design
  • A/B Testing

Project Approach

Growing Revenue to Fund Larger Initiatives

With sales flatlining, Macadamia Professional Haircare was looking for a way to quickly jumpstart revenue from its e-commerce website.

Elevate conducted a comprehensive site-wide user-experience and performance audit to help identify immediate opportunities for increased conversions. We identified a number of pain points in the purchase flow which were preventing customers from adding products to their carts and finishing their purchases. 

We recommended seemingly small changes which when A/B tested resulted in significant lift in conversions. Additional optimizations to the site’s load time further increased ROI. 

Site-wide conversions improved dramatically almost immediately.

Macadamia testing billboard before orig Macadamia testing billboard after orig

A/B TESTING RESULTS

Adding a free shipping messaging to the global promotional banner increased order conversions by 52%. A design update to the homepage billboard increased click-through rate by 14%.

PROJECT RESULTS

percent increase in revenue in under 2 months

PROJECT RESULTS

percent increase in purchase conversion rate in under 2 months

Macadamia testing add before orig Macadamia testing add after orig

A/B TESTING RESULTS

A design update to the list page product tiles increase Add to Cart” clicks by 15%.

Macadamia testing cart before orig Macadamia testing cart after orig

A/B TESTING RESULTS

A design update to the cart page increased click-through rate to checkout by 16%.

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