Macadamia Professional Case Story
A two-week sprint to identify, design, and test site enhancements to improve conversions and increase revenue.
- UX Audit
- Performance Audit
- Visual Design
- A/B Testing
Growing Revenue to Fund Larger Initiatives
With a platform change on the horizon, Macadamia was looking for a way to maximize revenue from its current website. We conducted UX and performance audits to help them identify immediate opportunities for increased conversions. Our team identified pain points in the user journey and designed solutions to solve them. We then A/B tested our design recommendations to ensure that they would have a positive impact before they were implemented.
percent increase in revenue in under 2 months
percent increase in purchase conversion rate in under 2 months