Tag: consumers
Bricks and Mortar to Clicks and Compassion
March 1, 2020
In this two-part series, we’ll first explore how empathy plays a role in maintaining the relationship a brand has with their consumer online.
To Sell to Gen Z through Media, Don’t Sell
December 3, 2018
High-quality and long-form media styles are still sought after by consumers, and can be incredibly effective forms of storytelling for brands.
Gen Z: Socially Selling
December 1, 2018
In part 2 of our series on how brands can communicate effectively with Gen Z, we put the wild world of social media under the microscope.